How do Brands Use WhatsApp for Marketing?
- April 27, 2022
- Digital Marketing Blog
Did you know how big brands use WhatsApp for marketing? How do you use those features? Let’s learn about WhatsApp Branding.
WhatsApp surpassed two billion active users in 2022 and reinforced its position as the most popular mobile messaging service in the world.
When the app first came out in 2009, it was merely a basic SMS platform that allowed you to log in, text message pals, upload photographs and videos, and make international voice conversations over Wi-Fi. WhatsApp grew in the field of marketing as well with another app named “WhatsApp Business” especially to provide help in the growth of the small businesses all around the world.
There are more than five million businesses using WhatsApp Business. Half a billion WhatsApp accounts use the WhatsApp Status feature every day.
Some brands using the WhatsApp on a huge scale:
- Make My Trip
- Big Bazaar
- Kotak Mahindra Bank
- Adidas and many more
How Are Brands Using WhatsApp for Marketing?
During the Big Saving Days Sale, Flipkart used WhatsApp Interactive Message Template or WhatsApp Buttons. During the sale, they distributed discount coupons to their customers, and they also promoted their referral program by asking users to forward it to a maximum of 10 friends in order to receive additional discounts and gifts.
This is an excellent example of how to use WhatsApp as a platform to promote the brand, increase sales, and strengthen referral programs all at the same time. And now that they’ve had success with these marketing programs on WhatsApp, they’re promoting all of their sales on the platform.
Adidas India revamped their online store and launched a new membership program in December 2021 to boost online sales. They used the WhatsApp Interactive Message Template to raise awareness and encourage more people to participate in this program. When a user clicks the ‘Join for Free’ button, they will be directed to the page on their website where they can sign up for this program.
Whatsapp also played a vital role in Lenskart’s recent campaign as part of their Valentine’s Day sale in February 2022. Throughout the campaign, Lenskart promoted its” Buy One, Get One Free ” offer, which was valid from February 6th to February 16th. In addition, they offered 14% off + 14% cashback on selected eyewear collections. Lenskart only needed to send one message to increase awareness and sales for this campaign.
Again, because of the low cost compared to traditional ads and the high open rates (99 percent) compared to text messages, it is quickly becoming a popular channel for brands to run their marketing campaigns.
Big Bazaar, a retail chain owned by the Future Group, started its two-hour quick delivery service in April 2021. They reached 50,000 orders each day in two months, half of their initial aim of 100,000 orders per day. They are now using WhatsApp Business APIs Message Template to market their two-hour delivery service, as well as improving their e-commerce adoption by giving away some deals to first-time purchasers, in order to make it even more successful.
Interested in learning more about WhatsApp Marketing Strategies? Check out this blog post to learn the strategies on WhatsApp.
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